Dutch Lady - Jr. NBA Programme
Today I would like to share with you about this Jr. NBA Program by Dutch Lady Malaysia. Do you know what it is? Jr, NBA is the league’s international youth development programme that promotes basketball participation and an active lifestyle among children through camps, clinics, and NBA Cares Activities. Participants are trained in the fundamentals of basketball and learn the importance of the Jr. NBA core values of Sportsmanship, Teamwork, a positive Attitude, and Respect (S.T.A.R).
In celebration of World Milk Day this year, Dutch Lady Malaysia will go beyond spreading the goodness of milk with a campaign that helps Malaysian children adopt an active and healthy lifestyle.
Aptly named Drink.Move.Be Strong, the campaign essentially encourages children to drink one glass of milk a day and spend one hour a day on outdoor exercise.Putting the campaign into action, Dutch Lady Malaysia will present the first Jr. NBA programme in Malaysia. Under its Drink.Move.Be Strong campaign, the NBA’s international youth development programme will serve as a vehicle to promote physical activity through basketball participation.
Jr. NBA Malaysia 2014 presented by Dutch Lady Malaysia will conduct a series of exciting basketball clinics and camps to get children to be active and drink milk. It will officially launch on 31 May, 2014, a day before World Milk Day (on 1 June, 2014) at Stadium MABA, Kuala Lumpur.
Participation in Jr. NBA Malaysia 2014 presented by Dutch Lady Malaysia is free and open to boys and girls between five and 14 years old. There are four stages to the programme, starting with a series of clinics for coaches and children in the first. The sole coaches clinic will be held on 31 May at Stadium MABA; and a series of open clinics for kids will follow starting with a clinic at Sekolah Wawasan, USJ15 on 1 June.
In the final stage, the Jr. NBA Malaysia All-Stars will be provided with a unique, overseas NBA Experience trip and the opportunity to play against a counterpart team from another country later in the year.
In addition to Dutch Lady Malaysia, Spalding will serve as the supporting partner of Jr. NBA Malaysia. Astro is the Official NBA Broadcaster. The event is also supported by the Westports Malaysia Dragons.
Visit www.bestrong.com.my to learn more about the Drink.Move.Be Strong campaign. To sign up for Jr. NBA clinics, go to www.jrnba.asia/malaysia.