GUARDIAN MARKS ENVIRONMENT WEEK WITH ‘BRING YOUR ORANGE BAG’ CAMPAIGN
In support of Malaysia Environment Week (Minggu Alam Sekitar),Guardian Health and Beauty (Guardian) launched its ‘Bring Your Orange Bag’ or ‘BYOB’ campaign in Malacca today. In conjunction with the occasion, a series of three reusable bags, exclusively designed for Guardian were revealed to an excited audience at Dataran Pahlawan Megamall, Malacca.
The Guardian BYOB campaign was created from funds collected from its participation in a nationwide ministry initiative, the No Plastic Bag Day Campaign. Signifying the three key aspects that best represent Guardian‟s values, the bags are aptly named Trust, Passion and Inspiration.
“Guardian is firmly committed to conserving the environment and to the community we operate in. The BYOB campaign is aimed at encouraging customers to switch from plastic bags to Guardian‟s reusable bags. We all have a role in ensuring that the environment is kept in good shape for future generations,” said Guardian Health And Beauty Sdn Bhd, Marketing Director, Christina Low.
Named Trust, the first bag to be released depicts the reliability of Guardian‟s available health products. The second bag, Passion, represents confidence and beauty from the wide range of exclusive beauty products showcased at Guardian. Completing the collection, Inspiration best describes the fun, overall well-being and positive-living gained from Guardian‟s assorted lifestyle accessories.
Present at the launch was Malaysian actress and host, Deanna Yusoff, who shared with the audience her environmental-friendly shopping habits. “I have been practicing using reusable bags for many years,” said Deanna. “And so I‟m very happy to lend my support to this cause which I believe in,” she added.
Deanna also presented prizes to winners of Guardian‟s Final Challenge which involved a find-the-word puzzle. A total of 10 contestants selected from BYOB‟s 4-day Facebook contest took part in the Final Challenge in Malacca. Prior to the launch, Final Challenge contestants were asked to guess the acronym „BYOB’.
The Final Challenge winner received RM500 worth of Guardian vouchers, a hamper valued at RM200, and an exclusive goodie bag. Other prizes included RM100 Guardian shopping vouchers and goodie bags. Each finalist also received an exclusive photo and autograph session with Deanna Yusoff.
In closing, Christina Low said, “We are constantly looking for ways to offer our shoppers the best health and beauty shopping experience with campaigns that have relevance to our customers. Most importantly, we want to foster trust between our shoppers and Guardian. We are always passionate and inspired to continue bringing our shoppers unique shopping experiences through our products and promotional campaigns.”
As part of the grand launch, Guardian stores in Malacca received an early-release of the Trust bag. The nationwide release will be spread over a three-week period, beginning 29 October to 4 November 2015 for Trust. This will be followed by Passion, from 5 to 11 November 2015; and finallyInspiration from 12 to 18 November 2015.
During this period, a total of 150,000 reusable bags await lucky shoppers. The bags will be distributed free-of-charge with every purchase of RM80 and above on a single receipt, and limited to one (1) bag per transaction. CIMB cardholders will be eligible for a special privilege of one bag with every minimum purchase of RM60 on a single receipt. The bags will be available at all Guardian outlets nationwide.
In conjunction with the BYOB launch, Guardian is also running a contest. To participate, simply submit a selfie with any of the BYOB bags, hashtag #GuardianBYOB and follow @GuardianMalaysia on Instagram to be one of 80 winners for the best picture. The selected pictures will win a RM80 Guardian Gift Certificate. The contest will run from 22 October to 18 November 2015.
*Extracted from Press Release