Gucci Première EDP (Chime for Change)
Here is another review of perfume for you. Let me start off by saying that is not like an ordinary perfume. This nice smelling beautiful perfume is inspired by timeless Hollywood glamour and fronted by a modern icon – Blake Lively, this new fragrance is an invitation to embrace one’s own red carpet moment.Not just that, this perfume is on a mission and you can be apart of it too.
Before I share more about my personal taught over the perfume, allow me to share a lil bit more about Chime for Change campaign. As you can see from the top picture, Gucci Première EDP came in a nice matte black box with the word CHIME FOR CHANGE.
What is Chime for Change?
Chime for Change is an incredible campaign for girls’ and women’s empowerment, founded by Gucci. What is so interesting about this campaign is that its not just women empowering women. Men are also standing up and saying women need to have a voice – they need to have access to Education,
Health and Justice in order to thrive. We are all in this together. Since the concert and through other fund-raising initiatives, Chime for Change has raised more than 4.75 million dollars to support more than 280 projects in 81 countries throughout the world. People can continue to read the powerful stories of girls and women around the world, and learn more about the hundreds of projects by going to the website.
Through its crowdfunding partner Catapult, CHIME FOR CHANGE has fully funded more than 280 projects in 81 countries through 87 non-profit partners. In addition to Catapult, CHIME FOR CHANGE strategic partners include the Kering Foundation, the Bill & Melinda Gates Foundation, Facebook, Hearst Magazines, P&G Prestige and Twitter.
CHIME FOR CHANGE reports on the impact of these projects, and shines a spotlight on powerful stories of girls and women globally through journalism and film. To learn more about the campaign and the girls and women it reaches, visit www.chimeforchange.org and www.facebook.com/chimeforchange, and view the CHIME FOR CHANGE short films at www.youtube.com/chimeforchange.
The CHIME FOR CHANGE Founding Committee includes Frida Giannini, Beyoncé Knowles-Carter and Salma Hayek Pinault. CHIME FOR CHANGE Advisory Board includes Hafsat Abiola, Muna AbuSulayman, Valerie Amos, Humaira Bachal, Jimmie Briggs, Gordon and Sarah Brown, Lydia Cacho, David Carey, Joanne Crewes, Minh Dang, Juliet de Baubigny, Waris Dirie, Helene Gayle, Leymah Gbowee, Yasmeen Hassan, Arianna Huffington, Musimbi Kanyoro, Alicia Keys, Yang Lan, John Legend, Madonna, Pat Mitchell, Phumzile Mlambo-Ngcuka, Alyse Nelson, Sharmeen Obaid Chinoy, Francois-Henri Pinault, Julia Roberts, Jill Sheffield, Alison Smale, Jada Pinkett Smith, Caryl Stern, Meryl Streep, the Archbishop Desmond Tutu, Mpho Tutu, and Monique Villa.
When you purchase Gucci Première EDP, you will get the card which look exactly like the one I am holding in the picture. Behind of the card, stated a code of donation amount. All you need to do is go to chime for change website and input the code. Each code comes with USD 5 donation, and you get to pick to channel it for Education or Health or Justice. you can also learn more about this campaign via this site http://www.chimeforchange.org/
As I mentioned earlier, lets move on and check out this Gucci Première EDP. First of all, I love how elegant the bottle packaging is. I mean it comes in gold bottle, SEXY is the best word to describe it. It looks very urban, glamorous and modern in my opinion.
If you are wondering about the scent
TOP: bergamot, orange blossom; The fragrance opens with the luxury and exuberance of a vintage champagne. A burst of effervescent bergamot fused with feminine and celebratory orange blossom conveys the heady excitement of the red carpet entrance.
HEART: white flowers, musk; At the scent’s core nestle the brilliant white flowers of an intense bouquet, laced with a magnetically sensual modern musk. The timeless allure of the leading lady, the perfect balance of sensuality and power, inspires a collective captured breath.
BASE: leather, wood; The fragrance’s warm and indulgent foundation rests in a beguiling cocktail of subtly smoky leather and creamy balsamic woods that epitomises absolute glamour.
Personally, I found that it is quite elegant and sophisticated with citrus and berry notes at the opening then come white flowers and musk ending with woody notes and patchouly. I think it's best suited for nigh time even though it's not too heavy.Longevity could be better but it lingers a few hours staying close to skin.I would recommend this scent to someone who wants to be noticed but in a discreet sort of way.
The Line Up
Flora by Gucci EDT 75ml RM361
Gucci Guilty pour Femme EDT 50ml RM270
Gucci Guilty pour Homme EDT 90ml RM291
Gucci Première EDP 75ml RM455
Gucci Made To Measure EDT 90ml RM305
P/s : You may purchase any one of the 5 designated Gucci fragrances with the participating code for CHIME FOR CHANGE. Nice smelling perfume to enjoy, eye candy on your vanity table and get the chance to be part of a empowering women campaign. Why not right?
*Products courtesy by GUCCI.I am not paid to write this review. As usual, I will test and review products or services regardless of whether they have been sent to me or not with honesty. Unless stated so in the post or marked with an asterisk, all products featured on this blog have been bought with my own hard-earned pennies. I started this blog to give my two pennies worth of thought and have fun along the way and that is exactly how this blog shall remain.