HUGO WOMAN - The new fragrance by HUGO
Recently, HUGO introduces a new fragrance for women who live the HUGO attitude: passionate, bold and always at the forefront of a new, empowered generation that does things in its way and lives up to the motto ‘invent yourself’.
The HUGO WOMAN is a trailblazer, who leads rather than follows, with a passion for the extraordinary in everything she pursues.
Inventive to the core, her dynamism inspires those around her. Here is a woman who seizes life, embracing all it has to offer. Originality is everything; she is a pioneer : unique in her character, style, and in the scent that spurs her to live life on her own terms. Others aspire to be her. She sets the mould.
Her perfume is the mark she makes on the world. She demands that it drives her curiosity and captures her imagination. For this most individual of individuals, this can only mean the HUGO WOMAN fragrance – a scented innovation that allows her towear it her way.
HUGO WOMAN is a fruity, floral fragrance with an unconventional, boyish twist. A contrast of tones and sensations it fuses traditionally feminine and unexpected masculine notes, to redefine the conventions of female fragrances to reflect HUGO’s minimalist glamour. Its top notes of ripe boysenberry and sparkling Italian mandarin are offset by the herbaceous mountain freshness of Himalayan red grass.
The HUGO WOMAN flacon comprises a circle of transparent glass – sleek, with an air of minimalism - revealing a clear juice. A groove reaching around the bottle reveals a hidden scarlet ring, a discreet feminine touch, defining, yet low-key.
Danish model Freja Beha Erichsen, celebrated for her beauty and attitude, is the face of HUGO Woman. “You can express your individuality with fragrance, especially as the same one will smell unique on everyone. I love that.” she remarked. “It creates a signature scent to match your personality. HUGO WOMAN reminds me of a friend whose motto is: ‘Put on your “Yes” hat!’ It’s about embracing life and doing things your way!”
The advertising print campaign was shot by modern minimalist photographer Karim Sadli featuring a black-suited Freja gazing through the flacon as a unique lens on the world. In the joint HUGO Man and HUGO WOMAN image, she appears with her co-star, French model Adrien Sahores, making an intriguing pair.
The Line Up :
HUGO WOMAN is available in February 2015 at leading department stores and perfumeries :
Eau de Parfum in 30ml RM 157
Eau de Parfum in 50ml RM 226
Eeau de Parfum in 75ml RM 289
Shower gel 200ml RM 105
Body lotion 200ml RM 115
*Products courtesy by Hugo Boss. Text extracted from Press Release.