Any Cushion Precious Mineral–Etude House (Review)
Today, I am very happy to share with you a latest innovation of make up. I am very excited when I got to hold it in my hand. I bet many of you are very familiar with Etude House right? I mean who don't? Etude House is a well known beauty company originated from Korea the land of ladies with beautiful skin complexion. Which makes me very2 jealous sometime haha..
Etude House is one of my favourite brands because of its cute packaging, very princess-like and super cute. Etude House not only know for their cute packaging, it also known for its continuous improvement of beauty products.
Today, I would like to focus on their new range Any Cushion Precious Mineral that is going to be launch in Malaysia by September 2013. Well this products is basically a mineral powder with a twist. Let me explain more on why it is interesting
Honestly, I don't know in which category I shall put this products in as it have so many functions in one product (isn't that sweet?) It acts like a compact powder, but it have those liquid composure. It is more like putting on BB cream with all the goodness functions and a foundation all in one go.
UV protection (SPF50+/PA+++) + Sebum control + Moisturizing(Moisture Lock) + Whitening + Color Correction
Allow me to introduce you to the key ingredients of this product, it will help you to understand more on how the product function.
Do you know that, Hyaluronic acid contains more than 1000 times of water of its mass? These supplies deep moisturizing and watery texture to the skin. Any Cushion Precious Mineral contained Moisture Lock technique prevents loss of moisture by attracting plenty of water with hydrophilic hyaluronic acid
Sebum Control Powder
Sebum control powder helps to maintain fresh and soft skin condition by reducing shine with excellent sebum capturing effect. Living in Malaysia, we tend to expose to sun light and I personally have a combination skin which tends to secrete oils ( I can fry an egg with the oils accumulated on my face during a hot day). So having Sebum Control Powder really helps to keep my make up longer
Pearl Powder is an Ancient Chinese beauty secret that has been used for over 3000 years for lustrous, beautiful skin and good health...a treasure that was used for centuries by Asians, Egyptians, Chinese, Mayans and Indians for health and youthful vitality, as well as for beautifying the skin. It is renown for fighting wrinkles and the signs of aging. Not just that, Pearl powder is a "Secret ingredient" in many of today's top selling skin care creams and lotions including this Any Cushion Precious Mineral product by Etude House.
Check out the packaging of the product. It comes in sweet sheer pink packaging. Lets move on and check out more.
Just like all the other part of the products packaging it is mostly written in Korean, I cant really read Korean, if you can please help to translate for me hahaha
It keeps and holds the content, so the content’s contained in “Foaming Urethane Foam” itself. The content is not separated with patented formula and it is evenly spread in the pores through micro-fine distribution technique. It is easier to apply the contents by using an air puff application which minimizes absorption in the puff and applies the contents thin and perfectly.
This blue coloured puff is not your ordinary sponge puff. This is an Air Puff. It is made out of Rubycell and Polyurethane. What's make is special is that this air puff helps to minimizes contents absorption with dual structure, and it doesn’t reabsorb water so it’s superior in cooling and freshness. You can felt the dewy feeling when you pat the air puff on your face. (It is recommended to use the “pat pat” technique and it will minimizes discoloration and cracking of the surface with moist finishing.
The air puff do get dirty after few applications, wondering how to clean it? Well, no worries.. Here is the suggested method on how to keep your air puff sponge squeaky clean.
Before I end this post, check out the before and after application of Any Cushion Precious Mineral on my hand. If you are wondering, this product will be retailing at RM109.90 and you may grab yours at Etude House Concept Store once it is available in September 2013.
Thanks to Etude House for giving me the opportunity the be one of the first to have a hands on of this new innovation For more info on this product and all the promotion that Etude House is having, dont forget to check out Etude House FB, I saw ladies participating in the current contest held by Etude House. Come and join them...you will be in the running to win this awesome Any Cushion Precious Mineral
Good Luck to everyone that are participating!
Good Luck to everyone that are participating!