Close Shave. Zero Redness Campaign by Gillette


Olla everyone!

How are you today? Hope that you are doing great! Today, I would like to share with you 5 simple tips on how to have a perfect shave. Well, I do understand that most of my readers are ladies. Anyhow, you can share this post to the men in your life. At the end of this post, I will also be giving away 5 sets of the newly launched Gillette MACH3 Turbo razor costing Rm15.90 each.


Post shaving redness is a common problem and typically, few make a fuss. Despite the high number of men experiencing redness, the majority claim to be satisfied with their current shaving regime. This suggests that both men and their partners live with the misconception that redness is an unavoidable consequence of a close shave.

Today, Gillette called for men to stand up to post shave redness and challenged men to say NO to shaving redness by using a razor that is tried and tested for ZERO REDNESS. To support this claim, Gillette is offering a MONEY BACK GUARANTEE for any customer who is not satisfied with the performance of the Gillett MACH3 product!

The Gillette “Close Shave. Zero Redness” Challenge launched today, was to educate men that redness is not an inevitable consequence of a close shave and can be avoided by using the right razors. In an online global survey conducted by Gillette across 14 countries, it was found that shaving redness leaves a significant number of men feeling less confident and impacts the way they communicate and interact with those closest to them.

Having been at the technological forefront of shaving for generations, Gillette knows that post shave redness is not an everyday shaving inevitability. Redness on the face is typically the result of skin irritation from a poor shave, and the quality of a shave depends on the quality of a razor’s blades.

Gillette “Close Shave. Zero Redness” Challenge Launch Event

The star-studded launch of the “Close Shave. Zero Redness” Challenge was presented by Gillette and supported by Guardian Malaysia.

Ean, radio announcer of hitzfm hosted the event with guests Fahrin Ahmad and Fizz Fairuz, popular Malaysian actors, who gamely participated in the Challenge live on-stage, much to the delight of the audience. Both Fahrin and Fizz were required to shave one side of their face with a Gillette disposable razor and the other side, with the Gillette MACH3 razor.

After a live shaving demo, both Fahrin and Fizz agreed that with the disposable razor, they had to shave several times at the same spot and could feel irritation and tightness on their skin immediately. But with the Gillette MACH3, shaving was effortless.

Fahrin added: “The Gillette MACH3 gave me a much closer shave and my skin felt very smooth and with no irritation at all!”

Present at the launch was Encik Zulhaimi Abdul Hamid, Communications Leader, P&G Malaysia & Singapore, and Ms Tor Woan Ni, Concourse Manager for Guardian Malaysia.

Gillette MACH3

The blades of Gillette MACH3 are developed to reduce pressure on the skin and result in a clean, close shave in a single stroke, reducing the cause of shaving irritation and redness. Gillette MACH3 razor combines shaving technologies that work together as a manual system to deliver a close, comfortable shave.

Gillette MACH3 Standard is an advanced razor that provides a closer shave, and guarantees zero redness. Tried and tested, its nano thin blades are progressively aligned to extend gradually closer to the hair, resulting in a close shave in a single stroke. The blades are individually spring mounted to automatically adjust to different levels of shaving pressure and skin types. A front-pivoting head ensures the razor moves fluidly over the face. All of these functions help reduce the pressure of the blades on the skin; guaranteeing a close and more comfortable shave with zero redness.

Gillette MACH3 Turbo shaving system adds significant performance enhancements to MACH3’s breakthrough technologies. Advanced Anti-Friction blades reduce the cutting force needed to slice through hair. An ultra-soft protective skin guard with thinner microfins engages beard hair and stretches the skin more effectively. The result is the closest and most comfortable shave with less irritation, even when shaving against the grain.

Gillette MACH3 Sensitive is an advanced razor designed for men who want a close shave with more comfort – great performance even on sensitive skin. This razor combines Gillette’s best triple blade technology with an enhanced lubrastrip that has a touch of Aloe Vera to release more lubrication with every stroke and help the blades glide easily with more comfort even on the most sensitive areas of the face.


So let’s get down to the tips shall we?



1. Soak Before You Shave

Beard hair is about as tough as copper wire; soften it by washing your face and neck with warm water and a mild soap, removing natural oils and perspiration that inhibit water penetration. After approximately three minutes of soaking, your beard hair will be optimally softened; in fact, the force required to cut beard hair is reduced by almost 70 percent after only two minutes.

2. Apply Plenty Of Shave Gel

Although water is an essential softening agent, it evaporates quickly. Shaving cream or gel moisturises and softens beard hair, creating a protective layer of lubrication to maximise razor glide.

3. Use Light, Gentle Strokes

Use light, gentle strokes whether shaving with or against whisker growth. For ultimate comfort, use Gillette MACH3 razors. The blades of Gillette MACH3 are developed to reduce pressure on the skin and result in a clean, close shave in a single stroke, reducing the cause of shaving irritation and redness.

4. Shave Tricky Spots Last

The toughest hairs grow on the chin and around the lips. Save these areas for last as more time soaking in shave gel will soften them further.

5. After Shaving, Rinse Your Face With Cool Water And Pat Dry

At the end of every shave, rinse your face and neck with cool water to close pores and soothe freshly exfoliated skin. Pat dry. Rinse your razor thoroughly and shake off excess water before storing. Do not wipe the blades, as this can damage the fine shaving surface.


Giveaway time!!

Fill up your details using the raflecopter below to be in the running as one of the 5 winners.


a Rafflecopter giveaway


Terms and Contest Mechanics

1. Open to ALL of my readers.  

2. Contest period is from 8th Dec – 17th Dec 2014.

3. My readers need only to answer three (3) simple questions on Gillette shaving fun facts

4. I will randomly pick the five (5) winners to win a Gillette MACH3 Turbo razor each using rafflecopter system.

5. The five (5) winners will be announced on my blog by 18 Dec 2014.

6. The winners have to contact Key Message PR Sdn Bhd latest by 18 Dec 2014 to redeem their prizes.

7. Key Message PR will handle delivery of prizes to the winners.


For more information on the Gillette “Zero Redness” Challenge and terms and conditions of the Money Back Guarantee, please visit or call 1 800 883 957.

All the best and good luck!


  1. Why is it important to use light, gentle strokes? for ultra comfort

  2. Name one of the ways to reduce razor burns.
    Rinse face with cool water

  3. Gillette “Close Shave. Zero Redness”

  4. 1. Use light, gentle strokes to reduce the cause of shaving irritation and redness.
    2. Reduce razor burns by rinsing face with cold water.
    3. The campaign is called Gilette "Close Shave. Zero Redness"

  5. 1. Reducing the cause of shaving irritation and redness.
    2. Splash your face and neck with cool water to close pores.
    3. “Close Shave. Zero Redness”

  6. Gillette, is my "Mr"'s choice because it's comfort & convenient.

  7. congrats to this contest winner

  8. Gillette is what my partner uses ^-^

  9. great giveaway, too bad i miss it

  10. 1. Reducing the cause of shaving irritation and redness.
    2. Splash your face and neck with cool water to close pores.
    3. “Close Shave. Zero Redness”


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